When conducting your Value Proposition Design work it is critical that you create individual canvasses for each individual market segments. With constant pressures on your time it is sometimes difficult to create optimised customer segmentation models and yet doing so will unlock huge amounts of value.

The closer the fit the better change you have of developing a go to market strategy that optimises the marketing budget and increases your rate of customer acquisition.

We have experience of helping companies to analyse, document and create effective communications plans. Contact us for more details.